PROJECTS
GVIndie
2023 * Logo Development * Data Visualization * UI/UX
GVIndie is an online brand campaign dedicated to growing and supporting the Gainesville independent music scene. With a fully developed brand identity, GVINdie aims to facilitate access to the history of the scene, local venues, and actual shows happening around the community.
GERENE
HEX #E1E483
INDEGOH
HEX #8490B6
KORAHL
HEX #F3A58A
CHAURKOL
HEX #1E1E1E
WIYTE
HEX #FFFFFD
UI/UX DEEP DIVE
CONCEPT DEVELOPMENT
WHAT IT IS
A hub for local music scene based locations with this case being in Gainesville, FL. A place where you can obtain specific information about more lowkey shows.
SERVICES PROVIDED
Supports the local live music scene community equipped with social forums and media based on artists and genres, ticket storefront and information exclusive to that event, tool to find a concert buddy through accurate and elaborate algorithm. Scrapbook feature helps keep memories alive and safe to look back at.
TARGET AUDIENCE/PERSONA
Avid music goers, college students, young adults.
CONTEXT OR SITUATION
For a deeper immersion into the local music scene and become involved in your creative community.
BEFORE/DURING/AFTER EVENT
Used to browse for tickets and event info before the actual event, concert buddy connect feature used before and during events to find each other and chat, and scrapbook feature for archives after events.
DIGITAL FUNCTIONS/MOBILITY
Location used for maps and events and letting friends know what event you're at. Get concert tickets from anywhere, at anytime and save them for future reference.
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UNDERSTANDING THE USER
Creating hypothetical personas to determine who was my target audience for the app was key in the development and ideation of what features to include in my app. Simply observing the process my peers went through to find local live music events and even my own personal experience, became enough to inform the development of my app. Too much time was spent playing it by ear and relying on social media algorithms.
Furthermore, a lot of information available was limited and scattered, making it challenging to plan out just a week of events. I wanted to simplify this process and make it a less painful and more efficient experience.
My first problem to tackle was facilitating finding local live events in one place. Creating an interactive list of events organized in reverse chronological order is the basis of the app. Adding a social aspect would make the concett experience more immersive and connective, especially in a small college town like Gainesville. Finally, making it very customizable to the user with the use of a profile card to the kind of events you want to save for the future, adds a personable and indivualistic sense to the app.
